November 23, 2014


WEARING: Max Mara JacketZara Sweater, Splendid Wide Leg Pants, Adidas Superstars, 8 Other Reasons Rings and Malibu Cali Alfie Bag.

It has been a long eleven months here in the MA studio, but I can finally say all the hard work was worth it. The project and collection that I have been working on for the London collaboration is done. All the patterns, the samples and photos are finished. Now we can finally move on to the next steps that will enable us sell the collection. Whenever I doubted myself, I read this quote from Muhammad Ali: "It's the repetition of  affirmations that leads to belief. And once that belief becomes a deep conviction things begin to happen". I hope these words encourage you as well.

It was only proper after all of this to celebrate. Yes, I think it is good to celebrate small victories and accomplishments. My boyfriend and I went out to an early dinner, the weather helped by giving us some sunshine. I was sporting a very comfy outfit and rocking my newest bag from my friends at Malibu Cali. Here I wore the bag as a clutch because you can detach the shoulder strap (don't you love built-in versatility?). Thank you Sheri I love it.

November 16, 2014


 WEARING: Zara Knit, Front Row Pants, Polysemy Jewellery and Alexander Wang Heels.

There is no end to my love for monochromatic looks, in particular when it comes to head to toe white. Let's face it, anyone can do (and has done) all black. Don't get me wrong, you will most often find me in an all-black outfit, but sometimes is good to be challenged and try lighter tones. I have been asked many times why I dress in muted and monotone outfits. I have come to two conclusions: Number one it provides me with a certain privacy, and does not demand attention when you walk into a room. The second is that the use of monochromatic colour allows for a strong sense of visual cohesion. The relative absence of hue contrast can be offset by variations in layers, textures and accessories, while maintaining a minimal form. In this particular outfit I used Polysemy Jewellery pieces to add some depth to its simplicity.

Photographer: Carmin Edwards.

November 09, 2014


WEARING: H&M Conscious Coat, 7 For All Mankind Jeans, THP Shop Cara Bra & Chiffon Top, Tibi Loafers, Galisfly Rings & Bracelet and Celine Trio Bag.

As I have been browsing through Instagram and blogs over the past month, all I have seen was the buzz for the Alexander Wang x H&M collab to drop. Since the launch last week it has been amazing to see media, bloggers and customers alike, talking almost exclusively about what they got. Don't get me wrong I love Alexander Wang, he is one of my favourite designers but I wasn't interested in this collaboration. It was a conscious decision, I would rather save my money and buy something from his label. This way it is my individuality and aesthetic that will be celebrated when I purchase the next item, not what the media told me to get. Meanwhile I will be supporting my fellow independent designers and entrepreneurs. Thank you Val from Galisfly for sending me these beautiful jewellery pieces, this is my second set from her line and I love it!

Also, I have a giveaway going on through my Instagram @melissa.araujo. Joyce from My Dubio and I have partnered to give someone the chance to win one of my designs: the Linear Crop Top. Simply follow us on Instagram, repost one of our photos with the hashtag #minimalgiveway for a chance to win!

November 02, 2014


WEARING: Carin Wester Coat, Harmony Paris Top & Skirt, Vans Slip On, Vanessa Mooney Bangle & Rachael Ruddick Bag.

How was everyone's Halloween weekend? Did you dress up? If so let me know what you dressed up as. I haven't really joined the Halloween fun for a while but this past Friday I had a blast with some close friends at a house party. My boyfriend and I dressed up as Margot and Richie Tenenbaum from the Wes Anderson film The Royal Tenenbaums, Wes is one of my favorite directors and story tellers. If you want to see a picture of our costume check here.

I wore this outfit over the weekend, for a few meetings. I have noticed that I am gravitating a lot more toward the color navy. I used to wear it but that was ages ago. I did not realize this top and skirt from Harmony Paris were navy when I was browsing their site; but voila they are and it has sparked my interest to add some more to my wardrobe. Navy looks great with black, white, camel and grey so why not?

Photos by Carmin Edwards.

October 27, 2014


WEARING: Melissa Araujo Dress, American Apparel Sweater and 8 Other Reasons Rings.

Change of pace, no outfit post today instead let's talk about inspiration. I am stimulated by many things and people. I will start by stating the obvious, I am inspired by modern, minimal structures, geometry, architecture, the ocean, music, art, writers, simple and ethereal designs. As for people, I won't use names as I think it cheapens the process, but I am motivated by others who are focused and who are hungry to get what they are doing out there. That can be through the arts, fashion, business, or whatever their field may be. I am inspired by strong individuals who can handle change without compromising their ethics and values. I feel encouraged by the magic of passionate people who love what they do in their everyday life. Who and What inspires you? Let's share some inspiration!

Photos by Carmin Edwards.

October 19, 2014


WEARING: Mesh Zip Bomber (similar Alexander Wang here.), American Apparel Crop Top, H&M Pants, Nasty Girl Heels, Le Trop Bag Rachael Ruddick, Bound Cuffs and 8 Other Reasons Rings.

I don't go out much anymore, it has to be something cool in order for me to leave the house (yes I am a home body now). I used to party a lot, but for the past 3 years, due to working crazy hours and trying to build my own brand, going out to party just isn't my priority anymore. I love hanging out with my friends when we have time off, but I am all about dinners and drinks.

Now and then though you gotta celebrate someone or something. This past weekend there were such affairs, and this is what I wore. For a lot of women, when is time for dressing up and partying they choose cocktail or girly dresses, not really my thing. Instead I opted for this killer mesh bomber and leather pants for good measure. It felt good to show a lil skin and have fun. Are you more of a home body, party girl or do you think you have a good balance between the two?

Photo by Carmin Edwards.

October 12, 2014


WEARING: Harmony Paris Top, American Apparel Sweater, Addison NY Pants, Converses, Galisfly Rings and Margiela (Necklace worn as a bracelet).

This past week I had a few hardships, some brought by my own mistakes and others by chance, so when I am feeling blue I seek the ocean. I invited Carmin to hang out, we spent the day talking about life, dreams and hard work. I have always loved the ocean, the waves, its vast and infinite horizon. I will leave you with an extract from one of my favourite poets, Pablo Neruda about the sea and perspective: "I need the sea because it teaches me. I don't know if I learn music or awareness, if it's a single wave or its vast existence, or only its harsh voice or its shining one, a suggestion of fishes and ships. The fact is that until I fall asleep, in some magnetic way I move in the university of the waves."

Photos by Carmin Edwards